Marlboro is a popular brand of cigarettes with distinct taste and international fame because of smart advertising campaigns – the Marlboro country. The series of ads featured a rugged cowboy riding a horse or just being in the nature and smoking Marlboro and made this brand one of the most recognizable ones in the world. One of the most famous slogans is "Come to where the flavor is… Come to Marlboro country". Marlboro first appeared in the year 1924 as cigarettes for women and re-emerged in 1955 as a cigarette brand aimed at men with an important innovation – filter that was supposed to protect the health of a smoker better than ever before. There are many varieties of Marlboro available – such as medium, lights, reds, ultra-lights, blend no. 27, Virginia blend, menthol, menthol mild, menthol lights, menthol ultra-lights, menthol blend no. 54 and menthol smooth. In different countries, however, with permission of the company that owns the brand, other varieties can also be produced to cater for the tastes of the smoking population. Marlboro has a contract with Ferrari Team that will remain valid up until the year 2011. This contract is expected to bring the team around 1 billion dollars during the four years of its existence.

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